Description

Most people don t know the amount of time, commitment, and extenuating work that goes into bringing them the piece of meat on their plate. What are the real implications of grass-fed beef on climate change? What is involved in humanely processing animals at harvesting facilities? Why is grading, labeling, and traceability essential for the consumer? And what s the beef with eating meat?

There are two sides to every story; however, in the beef industry s case, only one side seems to get most of the airtime. In Glorious Beef, LaFrieda shares his family s legacy and pulls back the curtain to reveal a behind-the-scenes view of each stage of the process involved in bringing beef from pasture to plate and the truths behind the industry s story of survival and constant evolution.