Description

Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants by choosing the right customer and providing peerless value to them for long-term success.

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive and win in this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.